Microsoft Advertising Blog

The AI Performance dashboard: Your view into where your brand appears across the AI web

The new AI Performance dashboard gives advertisers key visibility and insights to understand how their content is cited in generative answers.

Optimizing Your Content for Inclusion in AI Search Answers

Whether you call it GEO, AIO, or SEO, one thing hasn’t changed: visibility is everything. Learn what makes content stand out in AI Search.

Mastering AI-Powered Search: Next Level Strategies for Marketers

Large Language Models (LLMs) play a crucial role in modern search technology. They enhance search engines through AI-driven understanding.