Asset-level editorial review and other updates for November

We’re deep into November and the holiday crunch time for many advertisers, so it’s time to provide another product roundup of the latest releases to help ensure you’re all set up for success this season! Let’s get right into the product updates for the Microsoft Advertising platform:

Introducing Asset-level editorial review for more flexibility and less disruption

Managing ad compliance just got smarter with our new asset-level editorial review process. In addition to reviewing whole ads, we now evaluate each headline, description, and image independently, giving advertisers more flexibility and reducing unnecessary disruptions. This means your ads are more likely to keep running, even if some assets require changes—helping you maintain momentum and maximize campaign results.

This update is a direct response to advertiser feedback, aiming to increase transparency and control. With new delivery status indicators and targeted notifications, you’ll know exactly which assets need attention and can address issues quickly. Plus, you can appeal, edit, or remove disapproved assets directly in the platform, streamlining the review process.

What’s Changing:

• Asset-level evaluations: In addition to reviewing ads as a whole, we will now assess individual assets headlines, descriptions, and images. Each asset will receive its own policy-related delivery status. Also, email notifications for disapproved assets will be sent directly to you.
• Ad delivery flexibility: Ads will continue to serve as long as they meet the minimum requirement of approved assets. This means that even if some assets are disapproved, the ad can still run.
• Targeted review for assets: When an asset is edited, only that asset will be moved to a pending review state. If the ad already contains enough approved assets, it will continue serving without interruption.
• New delivery status indicators: To provide more transparency, we are introducing three new delivery status messages. More details available in the help article.
  • Essential assets disapproved
  • Most assets disapproved
  • Some assets disapproved

• Asset-level editorial status is supported via the API and will be supported in Microsoft Advertising Editor by year-end.

If an asset is disapproved, you can:

1. Direct appeal the decision through the Microsoft Advertising platform.
2. Edit or remove the asset directly in the Microsoft Advertising Platform.

If you have questions or need assistance, your Microsoft Advertising representative or support team is ready to help.

Unlock deeper conversion insights and maximize your ROI with Conversion Delay

For many advertisers, conversions rarely happen instantly and understanding that delay is crucial for accurate performance measurement. With our new Conversion Delay insights, you gain real-time visibility into how long it typically takes users to convert after clicking on your ad.

Conversion Delay applies exclusively to clicks that occur on or after June 1, 2025, giving you insights into the typical time gap between ad interaction and conversion for smarter attribution and campaign optimization.

You’ll find Conversion Delay built directly into the campaign, portfolio, and goal grids in your in-line reports on the Microsoft Advertising platform, as well as by adding the Conversion Delay column. With these insights you are able to see exactly how many days it takes to collect 90% of conversions for any selected time range.

With daily updates and support for both online and offline conversions, you can confidently assess recent performance, adjust strategies, and ensure your data reflects actual user behavior—unlocking new opportunities to maximize ROI.

Hotel Price Ads: Callouts now available globally in all languages

As of October 2025, callouts for Hotel Price Ads are available globally, just like Lodging Campaigns, and support all languages on the Microsoft Advertising platform.

For travel advertisers, callouts make it easy to highlight key booking benefits customers value free cancellation, breakfast included and more.

Advertisers can add callouts to new or existing campaigns or ad groups. Callout delivery matches the user’s language setting – for example, a user browsing in French will only see French callouts. 

Discover a smarter, easier, and more efficient reporting experience in Curate

We’re continuing to enhance Microsoft Curate to deliver a sleek, intuitive platform that helps you maximize the value of your digital assets and first-party data. As part of this effort, we’ve redesigned the reporting section to simplify reporting with the following key benefits:

• Streamlined Navigation: Quickly locate metrics, dimensions, and filters with an improved layout.
• Enhanced Usability: Save time with the ability to adjust time ranges, filters, and dimensions directly on the results page.

Explore the new reporting interface in Curate today and experience reporting that works smarter for you.

Conclusion

That's all for this month's roundup blog. We’ll see you back here in December with another recap of what else is to come in Microsoft Advertising. Take care!

Help us improve Microsoft Advertising

Your comments and feedback are integral to shape and improve our product. You can use the Microsoft Advertising Feedback portal, in-product feedback, X, Instagram, and as always, contact Support.