Webcast Exclusive
Activate 2026: AI Breakout Session
Microsoft Advertising Activate 2026: AI Breakout session
Join us for an exclusive, opt‑in breakout session designed for partners looking to go deeper on our most advanced AI‑driven advertising innovations.
In this session, Andy Beatman will share a focused look at how Microsoft is approaching grounding, GEO/AEO, MCP, and related framework considerations, while Megan Pakes will dive into Brand Agents & Microsoft Clarity which includes the new AI visibility reporting so you can see how you’re being discovered in AI and where to optimize.
Built for highly engaged partners, the session will include targeted demos, practical guidance, and live Q&A, along with a clear view into how Copilot‑enabled tooling within the advertising ecosystem supports these capabilities. Partners will leave with concrete ways to apply these innovations to real campaigns and a closer connection to the evolving product roadmap.
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