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Smartphone displaying a game screen with an orange dragon in a rocky canyon environment, surrounded by falling triangular chips and broccoli pieces, with signs reading “Don’t Feed The Dragon” and “Cheese Craze,” plus a swipe arrow at the bottom.

Playables

Playables are premium branded interactive games designed to capture your audiences’ attention and drive your brand goals. This format, similar to our In-Game Rewarded Video, is opt-in and seamlessly integrated within the broader game experience.

A solution for every need

We offer a wide variety of beautifully integrated ad experiences. Designed with brands in mind. Click through some of our favorites below.

Smartphone displaying a bubble shooter game with clusters of colorful bubbles—pink, yellow, and blue—at the top and a launcher at the bottom. The screen includes the “BOOMOBILE” logo and stylized signal wave graphics on a white background.

Bubble Shooter

Shoot bubbles and match them with the correct color until they free all the branded icons.

Smartphone displaying a game scene with an orange dragon in a rocky canyon, surrounded by falling triangular chips and broccoli pieces. A sign reads “Don’t Feed The Dragon,” and another sign shows the Ultra Chipz logo, set against a red volcanic background.

Catcher

Collect falling items by guiding the play piece left and right.

Smartphone displaying a game interface with an orange background, featuring a paper shopping bag labeled “PLAYA FOODS” at the top and a timer showing 00:20. Below the bag are illustrated snack items including chips, soda, biscuits, sweets, chocolate, and bottled drinks, arranged in a grid.

Collector

Drag all point-scoring game items into the collector icon.

Smartphone displaying a game interface with an orange background, featuring a triangular chip descending with a yellow parachute toward a red Ultra Chipz bag at the bottom. The top of the screen shows “LIFE,” “TIME: 0:12,” and “CHIPZ: 5,” along with heart icons and a starry sky with clouds.

Glider

Collect items while falling by guiding the character left and right.

Smartphone displaying a match-3 style game with a green background, featuring circular icons of noses, heads, and other health-related symbols. Three nose icons are highlighted in yellow with text reading “ALLERGY RELIEF +10,” and the top shows a timer and score alongside the ZenPrax logo.

Match 3

Tap on the game icons to match 3 or more pieces in a row and win the game.

Smartphone displaying a game interface with a deep magenta background, featuring assorted chocolate pieces, nuts, and pink candy hearts scattered across the screen. The top shows the Velvet Chocolate logo, a timer reading 0:15, and a best score of 8, while the left side displays “COMBO +3” with sparkles around sliced chocolates.

Ninja Slice

Slice through the correct objects to score points, while a timer counts down.

Seamlessly integrated into every moment

 

Smartphone displaying a SpecMax ad with a close-up image of a woman trying on glasses at a doctor’s office. Text around the image says “I go to SpecMax and I love it” with a button that says “Am I eligible?”

Interactive End Cards

Interactive End Cards increase audience engagement by creating a complementary interactive extension of your creative. These come in a wide variety of creative formats which are tailored to support your campaign’s specific goal.

Engagement that inspires action

Our Interactive End Cards add powerful, branded in-game experiences.

 

Smartphone displaying a Sugarlemon ad with the headline “Watch time fly,” featuring two smartwatches and text promoting lightweight, heavy-duty design, plus an email sign-up field and “Join the list” button at the bottom.

Email Capture

Capture email signups to grow your mailing list.

Three smartphones side by side showing Sugarlemon ads with the headline “The gift card for what they love,” each featuring different product images including a white smartwatch, set against a green striped background.

Carousel

Swipe through up to six separate cards.

Smartphone displaying a food-themed ad with the headline “THIS YUM BURGER” at the top, featuring a large burger image and a scratch-to-reveal interaction area with a hand icon, set against a green striped background.

Scratch

Swipe back and forth revealing the hidden content.

Success stories

See how we’ve helped our clients find success.

Level up your brand with high performance advertising

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy CrushTM, Call of Duty®, and World of Warcraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.