Microsoft Curate

Microsoft Curate is designed for data owners, supply management teams, publishers, and agency trading desks looking to monetize first-party data, shape supply, and capture new programmatic spending with greater control and transparency.

Microsoft was one of the first technology platforms to offer a curation product — built over five years ago with control and transparency at its core. Unlike newer entrants, Microsoft Curate offers full log-level data reporting, respects publisher floor prices and ad quality controls set in Microsoft Monetize SSP, and gives both buyers and sellers visibility into the same data.

Clients using Microsoft Curate have seen a 74% lower CPA, 25% lower CPM, and a +12% improvement in viewability rate — demonstrating measurable performance gains across the supply chain.

Microsoft Curate supports the full deal lifecycle, including:

• Planning — Forecast, price packages, and build a deal catalogue
• Packaging — Create and manage curated deals with 25 targeting functionalities
• Seller roll-up deals — Allow sellers to create deals for specific curators and troubleshoot supply and demand in one place
• Optimization — Identify performance opportunities and manage margin at the deal level
• Reporting & Insights — Visualize curation activity broken down by buyers, sellers, or inventory