Is this a marketplace for AI training use cases?

No, PCM is for Grounding and Display use cases, not training.

Do publishers retain ownership and editorial independence?

Yes. Publishers retain full ownership of their content and editorial independence. Participation in PCM does not transfer IP rights, and licensing terms are defined by the publisher.

Get paid for your content in AI — on your terms

The Publisher Content Marketplace is being built to give publishers scalable access to the fastest-growing audience segment — agentic traffic. Instead of blocking bots or negotiating one-off deals, tap into a transparent marketplace that rewards you when your content powers AI responses.

Premium content monetization

Define how your content is accessed, represented, and licensed in AI so it’s used intentionally and never without permission.

Scalable compensation for premium content

Turn agentic traffic into an ongoing revenue stream when your content appears in AI responses. Monetize agentic traffic from AI and create an ongoing revenue stream while reducing infrastructure costs from repeated bot crawls.

Transparent insights and analytics

Get insights on how your content is valued, cited, and used — so you can see how AI systems engage with it and shape your content strategy for AI audiences.

Clear terms and content governance controls

Stay in control with publisher-defined content and license terms, supported by verifiable governance and operational infrastructure at scale. Enjoy a single, trusted path to make content available for AI use cases while preventing unwanted crawling.

PCM

Building toward a sustainable content economy for the agentic web

Microsoft’s Publisher Content Marketplace powers a new, high-value ecosystem—helping publishers unlock new revenue streams while enabling AI platforms to deliver smarter, more trusted experiences through premium content.

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The AI Web

Helping companies win when AI agents, not just people, are making decisions

Win across all three eras of the web with generative AI updates that help your brand show up as trusted, eligible, and ready to transact across the human, LLM, and agentic web—so you’re chosen when it matters most.

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Monetize everywhere your content creates value

Explore solutions that help publishers monetize premium inventory, package curated deals, license content for AI experiences, and activate Brand Agents—so you can capture value across the evolving web.

Microsoft Monetize
Copilot in Monetize
Microsoft Curate
Brand Agents
Clarity

Turn your premium inventory into meaningful revenue across every channel

Maximize the value of every impression with intelligent controls across display, native, CTV, video, and audio, while AI-powered tools simplify workflows, surface actionable insights, and resolve issues faster.

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Turn Monetize insights into action with Copilot in Monetize

Use Copilot in Monetize to surface platform insights, streamline workflows, and troubleshoot faster with natural-language prompts grounded in your data.

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Package your data with premium supply to unlock unique demand

Turn your first-party data and proprietary assets into scalable revenue opportunities backed by efficient workflows and transparent reporting.

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Engage with site vistors like never before turning impressions into action

Activate a turnkey conversational AI agent designed to communicate in your brand's voice, drive engagement with site visitors, and turn everyday questions into meaningful conversations that turn attention into action—driving outcomes beyond impressions

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Act confidently with AI-driven insights into how users experience your site and apps.

Activate a free analytics solution that reveals how audiences engage with your content, show how your site is being discovered in AI, and turn behavioral signals, bot activity, and competitive insights into smarter content optimization.

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Stay connected as we build

Frequently asked questions

The primary AI use case is Grounding and Display. Grounding and Display use occurs when licensed content is used to ground an AI feature’s response to a single query, and that same content is also displayed as a citation URL within the AI feature’s response to that query.

Grounding is the process of ensuring an AI system’s responses are based on relevant facts and real time context, beyond what the model retained during training. This can include user provided context (such as referencing prior conversation turns or linked content) or built in retrieval methods where the model pulls external, current, or specialized information from an indexed source at query time.

Get paid for your content in AI — on your terms

Premium content monetization

Scalable compensation for premium content

Transparent insights and analytics

Clear terms and content governance controls

PCM

Building toward a sustainable content economy for the agentic web

The AI Web

Helping companies win when AI agents, not just people, are making decisions

Monetize everywhere your content creates value

Turn your premium inventory into meaningful revenue across every channel

Turn Monetize insights into action with Copilot in Monetize

Package your data with premium supply to unlock unique demand

Engage with site vistors like never before turning impressions into action

Act confidently with AI-driven insights into how users experience your site and apps.

Stay connected as we build

Frequently asked questions

What are the AI use cases supported by PCM today?

What does Grounding AI use mean?

Is this a marketplace for AI training use cases?

Do publishers retain ownership and editorial independence?