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Microsoft Advertising Blog

Danielle McMeekin

Danielle McMeekin

VP GLOBAL SALES - SEARCH, AUDIENCE AND AI, MICROSOFT ADVERTISING

Winning the 2026 holiday shopper: 6 global trends advertisers need to know

Find all the insights and strategies to help your brand stand out in AI-powered shopping experiences this holiday season.

September 03, 2026

When discovery becomes decision: How AI Search is redefining customer intent

AI compresses the consumer journey. Discover how Bing Search shapes intent, validates options, and drives action at key decision moments.

April 27, 2026

How to achieve early clicks and bigger wins with AI before Black Friday

See how starting your campaigns early and using AI tools can boost your holiday sales, cut costs, and help your brand stand out before Black Friday.

October 21, 2025

From clicks to conversations: How to win the moment of intent in the future of search advertising

Discover how generative AI is transforming search advertising, making it more conversational, multimodal, and personal to win the moment of intent.

June 05, 2025
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