Work smarter this holiday season: What’s new in Microsoft Monetize

Make reporting easier to understand with data visualizations 

Copilot can now turn reporting results into line, bar, pie, and donut charts. This makes trends, comparisons, and opportunities easier to spot, understand, and share. For example, you can ask: “Daily impression delivery of line item [ID or name]. Show as a line graph.”

This means less time publishers need to spend on exporting data, building charts, or translating rows of results into a story. Visualizations can help teams quickly recognize delivery patterns, compare performance across inventory, and surface potential opportunities or issues that deserve attention. 

They also make insights easier to communicate. Whether you’re reviewing performance with an account team, sharing an update with leadership, or deciding where to optimize next, a clear visual can help stakeholders understand the takeaway faster and move from analysis to action with greater confidence.

Try these features in your Microsoft Monetize account today, and share your feedback with us through our Copilot survey, so we can continue making improvements to your experience.

Demand updates designed to support stronger yield

Holiday shopping brings significant consumer spending and increased advertiser demand. We’ve been strengthening Microsoft Monetize demand connections to help create a more efficient path for spend to reach publisher inventory.

Passing dynamic ad pod signals to DSPs

Since 2024, Microsoft Monetize has supported receiving OpenRTB 2.6 dynamic ad pod requests from publisher partners. In August 2026, we updated DSP partner integrations to pass 2.6 pod signals to DSPs, starting with The Trade Desk. This more efficient connection helps buyers bid more strategically and can strengthen monetization potential for connected TV inventory.

Improved bid-stream efficiency with Amazon

Microsoft Monetize now applies Amazon’s Dynamic Traffic Engine traffic-shaping recommendations locally, directing Amazon DSP capacity toward Monetize publisher inventory. The result is a more efficient bid stream and a stronger path for advertiser spend to reach publisher properties.

Streamlined non-guaranteed deal activation with The Trade Desk

An updated Publisher Defined Programmatic API deal-sync connection is designed to streamline how non-guaranteed deal inventory is surfaced and activated for buyers, reducing friction between deal creation and activation.

Giving buyers richer OpenRTB signals

This quarter, Microsoft Monetize released seven signal updates that provide DSPs with richer, more standardized information about content, identity, devices, video placement, and transaction context. Better signals can help buyers recognize relevant inventory and make more informed bidding decisions.

Don’t wait: Upgrade to the Microsoft Prebid Adapter

We want to share an important reminder to help you prepare for peak-season demand. In early 2027, the AppNexus adapter will shut down, including removal from Prebid.js and deprecation of the legacy endpoint.

So if you haven’t already, now’s a great time to upgrade your legacy AppNexus adapters to the Microsoft Prebid Adapter and confirm that you’ve updated to Prebid.js v11.36.0. This version of Prebid.js supports important consent passthrough to avoid potential spend impact from DSPs, particularly DV360. Upgrade to the latest version now.

Finish the year strong with Microsoft Monetize

These updates are designed to help you move faster, monetize smarter, and get more from Microsoft Monetize. Log in to explore the latest Copilot capabilities, upgrade your adapter, and begin preparing inventory before demand peaks.

We’re here to help you make the most of the holiday season. For personalized guidance, reach out to your account executive or contact Microsoft Advertising support.